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Evolution of a Slogan



by Solomon West

If you're like me, you're wondering where you left your glasses. You also are fascinated by the amazing slogans they've come up with for the 2008 Beijing Games. How did they create them? I broke into the BOCOG marketing offices and stole their notebooks to find the following list of abandoned early drafts and final results! Check it out!


Main Slogan

同一个世界,同一个看法
同一个世界,同一个思想
同一个世界,同一个梦想

[Translation:
One world, one opinion
One world, one mind
One world, one dream]

Hong Kong
Six cities, sharing the Olympic spirit
Six cities sharing, two of which are important
Two cities, a shared Olympics, also some other cities (can we make this more stilted?)
Beijing, Hong Kong, sharing the Olympic spirit

Paralympics
Retards are people too!
They may be crippled but they try hard
Two Games, both roughly as interesting as each other
Two Games, equal glory

Torch
Set things on fire in your excitement
Tell everyone about your dreams (COMBINE SOMEHOW)
Light the torch with your love
Ignite the love, share the heat (too suggestive)
Light the passion, share the dream